Bring a Laptop! There's a lot you'll want to capture in this workshop!

This is a demonstration workshop. An expert instructor will lead you through case studies, live search engine strategies, examples of good (and not-so-good) email initiatives, pay-per-click campaigns and more. You’re invited to bring a laptop to follow along, take notes or bring your own company’s samples for discussion.

Questions? Get answers! Leave with the solid info you need to get up and running with your own e-marketing initiatives.Social Media:
Can Facebook and Twitter actually lead to sales?
Through carefully crafted messages and skillful execution, we’ll show you how to find, engage, and convert customers.

SEO:
Search Engine Optimization? SEO? Where do I start?
We’ll look at the psychology behind searching and how different users search to help you optimize your site. Learn what the search engines are really looking for, and how to use your available tools and techniques to set up your site for the best page rankings.

Efficiency:
How much money do I invest in Internet marketing & where?
Learn to set up, measure, and analyze analytics data in order to properly track your Internet sales and leads. The conversion optimization techniques taught will show where your efforts are most effective and where to put your precious marketing dollars.

Agency vs. In-House:
Do I hire an agency or build my own department?
We’ll explain the pros and cons of hiring out vs. bringing your Internet marketing in-house. Get inside tips from a previous owner of an Internet marketing agency on how to hire and what to watch out for. We’ll also give you interview questions and what to consider when bringing it in-house.

Getting Buy-In:
How do I get traditional marketers and managers to buy into my internet marketing efforts?
Learn how to get the statistics and data you need to prove your case for expanded Internet marketing efforts.